What is the most important thing customer should know about your business?
Making Local work: Rocky's Marine 111412 BUSINESS 1 Capital City Weekly What is the most important thing customer should know about your business?

Rocky's Marine

Wednesday, November 14, 2012

Story last updated at 11/14/2012 - 1:51 pm

Making Local work: Rocky's Marine

What is the most important thing customer should know about your business?

Our business is owned and operated by an Alaskan family. Our main focus is our customers' satisfaction; if they aren't happy we want to know about it.

What are your company's Alaskan inspirations?

People in Southeast Alaska use their boats in a rugged environment, so we strive to provide products and services that they can rely on day in and day out.

What sets you apart from non-local businesses?

We employ local people, contribute to our local economy, and we have a vested interest in seeing our community and Southeast prosper. We have been fortunate to be able to put together a great team of employees who like living in Petersburg and who have learned the skills to excel in our industry. We value them as both employees and as individuals. I don't think you find that with outside employers.

What's the biggest change your business has made in the last year?

We have recently redesigned our website and joined Facebook to stay in touch with our customers. As far as our business operations go, we continue to work toward the same goal we always have and that is customer satisfaction.

What are the changes you're planning to make in the coming year?

We don't see any major changes in our near future, but we strive for continuous improvement, continued technical training, and taking care of our customers.

How do you reach customers throughout Southeast?

We reach customers through our website, Facebook, CCW publications, other Southeast print publications, and our greatest asset is word of mouth from satisfied customers.

What are the challenges of running a local business in Southeast?

Distance. Distance is what makes Southeast Alaska a wonderful place but it does present some challenges to delivering service to our customers in some of the more remote areas. We would like to be everywhere for everyone, but we try to provide the best services we can from our home in Petersburg.

What makes your business unique?

We have been in business for 30 years and we are a family-run business that is transitioning into its second generation. I think one of the things that makes us unique is that despite the seasonal nature of boating in Alaska we are able to employ a full staff year round, providing stable jobs in our community. The number of customers we have in remote areas all over Southeast and Alaska is also something that we value as well.

How does your business give back to your community?

We are always happy to help with local charities, fundraisers, and events. Whether it is the Elks doing a fundraiser or the high school kids raising money for an activity, we like to give back and support where we can.

What advice would you have for an Alaskan start-up business in 2011?

Start with a passion for what you are doing and take care of your customers.

Making Local Work is a biweekly feature made possible by Alaska Pacific Bank. To feature your Southeast Alaskan business, email