Success can be measured by the number of members who refer my business to their friends and family. Positive word of mouth is very valuable to a business.
What special challenges or advantages have you faced because you're a woman?
It has helped to be a woman when marketing to prospective female members. Women have mentioned that it makes them feel more at ease when joining a gym for the first time.
What has been your motivation?
I want to help people in the community to become active and healthy, thereby improving the quality of their lives.