PUBLISHED: 10:04 AM on Tuesday, October 17, 2006
Debbie Stokes
Fitness Essentials
What is your definition of success?

Success can be measured by the number of members who refer my business to their friends and family. Positive word of mouth is very valuable to a business.

What special challenges or advantages have you faced because you're a woman?

It has helped to be a woman when marketing to prospective female members. Women have mentioned that it makes them feel more at ease when joining a gym for the first time.

What has been your motivation?

I want to help people in the community to become active and healthy, thereby improving the quality of their lives.