The new Northstar Web site's intuitive design includes easier navigation, detailed imagery, links to Navman and MX Marine, product datasheets and installation guides, as well as an expanded dealer login area and customer feedback section.
"For years, Northstar has led the industry by defining ease-of-use and customer experience with marine electronics," said Dennis Hogan, North American marketing director, BNT ME.
"With the recent changes to our website, that coveted ease-of-use now extends throughout the entire Northstar customer experience."
Northstar is also planning to roll out its first customer e-newsletter later this fall.
For consumers opting for more traditional sales and support methods, Northstar has also implemented a new telephone answering system that quickly routes customers to the people who can answer their question in a quick and efficient manner.
For more information about BNT ME and its marine electronics brands, contact 866-628-6261 (toll-free), or visit www.bntmarine.com.
BNT ME is a recognized leader in the design, manufacture and marketing of high reliability marine electronics. BNT ME is committed to the creation of world-class products that add value to its broad base of users. BNT ME's success comes from taking high cost, sophisticated technologies and applying them to mass markets. The company's growth is fueled by its reputation for providing products to its OEM customer base and through its own distribution network and partners with the Northstar, Navman and MX Marine brands.