PUBLISHED: 4:37 PM on Wednesday, September 26, 2007
Juneau Play It Again Sports® achieves 'gold standard'
Sporting goods and fitness equipment franchise location measures among best in the brand
Play It Again Sports® in Juneau, located at 1731 Ralph's Way, has gone gold. The local sporting goods provider of new and quality used sports and fitness equipment was recognized for achieving a 'Gold Standard' measurement.

The "Gold Standard" is reached when a store achieves a set of standards set forth by the franchisor during the evaluation process. The Juneau store and its owners Rusty Scudder and Kitty Maguire achieved the customer satisfaction, store operations and product quality standards to earn "Gold Standard" recognition in 2007.

"Being recognized as a 'Gold Standard' store is a very significant accomplishment, but even more, it means we're succeeding in providing our customers the best shopping experience possible," said Kitty Maguire, owner of Play It Again Sports® in Juneau. "Portraying a standardized look and maintaining product quality standards helps ensure a consistent brand appearance, which in turn contributes to a more positive shopping experience. By reaching the "Gold Standard," we're helping create an identity that customers recognize and value."

To identify a Play It Again Sports "Gold Standard" store, look for the "Gold Standard" seal at the store or visit where "Gold Standard" stores are recognized on the store locator page.

"Play It Again Sports provides a place for parents to trade in their quality, used sports and fitness equipment and trade up to new gear for their ever-growing kids - saving them time and money," Maguire said. The Juneau location sells a wide selection of new name brand sports and fitness sports equipment as well as buys, sells and trades quality used sports and fitness gear.

Franchised and branded under Winmark Corporation - a company that develops and supports franchises and provides financial services for retail stores that buy, sell, and trade new and used merchandise - Play It Again Sports® has nearly 400 locations in North America, and all stores are individually owned and operated.

"We are very proud to recognize the Juneau location for reaching their goals and contributing to the Play It Again Sports overall mission to maintain the best standards and service level possible," said Pat Quinn, director of Play It Again Sports.

For more information on Play It Again Sports, contact Maguire at 780-7427.