Offering custom fine-art photography that is convenient, timely and unique.
What woman has inspired you or mentored you in business?
Early in my career I was lucky enough to learn from some of the very few women I have known in the field of photojournalism, National Geographic photographers Jodi Cobb and Natalie Fobes and photo editor Sandra Eisert were major influences early in my career. After starting my own business and then having children I interviewed every business-owning mom I saw at preschool or playgroup and how they juggled it all.
What does your business offer that is unique?
My goal is to capture the unique personalities of every person I photograph and create images that people respond to as they would a great piece of art.
My years of experience in the field of photojournalism have trained me to allow the candid moments to create the photo opportunity rather than forced a posed situation. My background has also taught me to see things unconventionally. I offer retouching and color treatment as part of a finished package when the photo lends itself to a certain style because that's what I would want for myself and because I want people to see my finished product as a piece of art.
What has been your biggest challenge being a women-run business?
By far the biggest challenge is pursuing my passion in the field of documentary and fine-art portraiture while dedicating time to my family and meeting the needs of my own two young daughters. It was hard to put off opening a commercial space sooner, but I wanted to be sure I could offer a professional service that people could rely on. Now the challenge is to assure that while my doors are only open three days a week people can always reach me and book an appointment that fits their needs.
What I do find exciting is that now is a better time than ever for women in business because technology has brought us so many different ways to operate one. I see great opportunities that allow women with young children to continue their working career without having to sacrifice their home life.