Archives
PUBLISHED: 4:15 PM on Wednesday, August 15, 2007
We're building a bigger Weekly

Noticed anything different lately about your favorite weekly free newspaper?

We hope you have.

We've been working hard to provide you more Weekly in your Weekly.

To start with, your Weekly is now in two separate sections. The first section is the traditional news and advertising features you are used to seeing.

The second section is an expanded business and classified advertising section.

This will give us more room to tell weekly business stories about people in our local communities, because where we work is so much a part of where we live.

We have also redesigned our classified pages both in dimensions and graphics, to make them more compatible with other newspaper classified sections.

This will make it easier for readers and advertisers to use this part of our newspaper.

You will see dramatically more jobs listed in our newspaper as part of AlaskaJobNet, a new statewide partnership of all the Alaska divisions of our parent company, Morris Communications.

Employers can purchase one ad that appears worldwide on Yahoo Hot Jobs, plus the print pages of our sister publications and their Web sites, as well as the Web sites of our six Anchorage radio stations, plus in a new weekly AlaskaJobNet tabloid section distributed throughout Anchorage, the Mat-Su Valley, Fairbanks and the Kenai Peninsula.

It's a powerful and cost-effective way for employers to find help in this challenging hiring market.

Employment advertisers already in our Juneau Empire sister paper get AlaskaJobNet advertising at a discount.

You'll also notice more major ad sections within the Weekly, as more of the key businesses in our region realize the strength of consumers in all of our neighbor communities.

This section will open each week with Amanda Gragert's weekly "Five Questions" for a local business, government or non-profit organization leader.

Online at www.capitalcityweekly.com, you'll also find more news to use.

This includes everything that is in our weekly newspaper, all of our news stories and photos, all of our advertising and all of our special sections including the Southeast Boat Broker, monthly Real Estate Guide and our expanded theme sections like the Golden North Salmon Derby preview.

Look for our coming Labor Day salute to working people in Southeast Alaska, and our annual look at the Permanent Fund Dividend.

You'll find a separate section on our Web site dedicated to each of our communities-including community news, calendars, photo galleries and videos, and links to key community Web sites-a mini online community portal.

You're also find some really exciting new developments-breaking news updates throughout the week; photo galleries from across the Southeast; and videos of events and breaking news.

Our online readers have continued to respond to our improvements - now more than 8,000 unique visitors read the Weekly online.

Our online audience has increased about 50 percent each month this year.

All of these improvements are possible because we've assembled a very talented and dedicated team of people who are working to give you the newspaper you deserve-Amanda Gragert and Abby LaForce in news; Karen Wright, Tessa Cox, Laura Newsom and Tom Roha in advertising; Jennie Oxman and Anna Millard in production; Jack Marshall and his team of distribution super heroes throughout Southeast Alaska; and our online guru Hayden Hoke and his support team at the Juneau Empire.

Your Weekly will continue to evolve, reflecting what you care about and want to see. Please email us your ideas, your complaints, and especially your photos and videos. Keep reading and watching!

Lee Leschper is general manager of the Capital City Weekly and advertising director of the Juneau Empire.

Send e-mail to him at Lee.Leschper@juneauempire.com.


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