Key will donate $20 for each Key Express Free Checking Account opened through Aug. 24, to a special "Tunes for Troops" fund from which iPod nanos will be bought and given to Alaskan-based troops serving overseas. To earn the "Tunes for Troops" deposit by Key, customers will also be required to make two qualifying direct deposits or automated payments of $100. During the same time period, Key will also donate $1 to the nano fund for each Key Possibilities Card (Key's branded all-purpose gift card) purchased during the campaign.
"Alaskans are proud of America's servicemen and women, but it's often hard to know how to offer one's support," said Shelly Ciarella, marketing manager for Key in Alaska. "A gift of music is something that is easy and appreciated by our armed forces - and now both Key and our customers can make life a little better for our troops."
Customers opening new accounts during the promotion may also qualify for free iPod nanos themselves, but may choose to donate them directly to the gift program for military personnel. Finally, customers can also make tax-deductible cash donations to the fund at any Key branch in Alaska.
All money raised will be used top purchase iPod nanos. The music players will then be turned over to Alaska's Armed Service YMCA for distribution.
In each Alaska community served by Key, military appreciation days will be held during August. These will include "troop boards" in Key branches where military families can post photos of loved ones who are serving overseas. More information about "Tunes for Troops" is available by calling 564-0200.
Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $94 billion. For more information go online to www.key.com.