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The Cooperative Extension Service will offer advice and two workshops in Juneau on food product development and display to help individuals get ready for the upcoming second annual Juneau Farmer's Market and Local Foods Festival.
CES offers workshops on food product marketing 080509 BUSINESS 2 Capital City Weekly The Cooperative Extension Service will offer advice and two workshops in Juneau on food product development and display to help individuals get ready for the upcoming second annual Juneau Farmer's Market and Local Foods Festival.
Wednesday, August 05, 2009

Story last updated at 8/5/2009 - 12:30 pm

CES offers workshops on food product marketing

The Cooperative Extension Service will offer advice and two workshops in Juneau on food product development and display to help individuals get ready for the upcoming second annual Juneau Farmer's Market and Local Foods Festival.

Coral Howe, small business development specialist for Extension, will lead a workshop Friday, Aug. 7 called "Getting Noticed: Image, Design and Product Display." The workshop will encourage small business owners to consider how the public views their products and creative ways to encourage growth. It will be offered twice, from 10 a.m.-noon and 7-9 p.m. Aug. 7 in Suite 208 of the Bill Ray Center, located at1108 F St.

A second workshop, "Labeling for Success," also will be offered twice, from 10 a.m.-noon Saturday, Aug. 8, and at the same time, Monday, Aug. 10, also at the Bill Ray Center. The workshop will cover the reasoning and regulations behind food labeling, as well as label design. Extension's Small Business Development Office offers free nutritional labeling to Alaska food businesses, and Howe will talk about the program.

Howe recently met with professionals from the National Association for the Specialty Food Trade in New York City where she discussed product marketing, food trends and the future of the specialty and gourmet food industry. She also met with individual and national gourmet food retailers and discussed the future of branding Alaska specialty and gourmet food products.

A limited number of one-on-one consultations are available to small business owners in food product production or for those who have a food product idea they would like to discuss. The classes and consultations are a free service provided by Extension to help promote small business development in the Alaska.

Please contact Coral Howe at 474-1512 or coral.howe@uaf.edu, or the Juneau Extension office at 796-6221 to reserve a spot. Space is limited. Consultations may be scheduled through Howe.


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