Story last updated at 7/22/2009 - 12:13 pm
JUNEAU - Naomi Raddatz has joined the Capital City Weekly (CCW) staff as the newspaper's newest marketing consultant.
Raddatz, 26, was born in San Jose, Calif., and was raised in the heart of Los Angeles. She has lived in Juneau, intermittently and now permanently, since 2006, when her cousin invited her to spend her summer in Alaska.
Before she came to the CCW, Raddatz worked in events and marketing for the Juneau Arts & Culture Center, and she specializes in working with non-profit organizations.
As a student of literature and communications, Raddatz said she will thrive in the energy of the CCW office, and is looking forward to mastering another aspect of the news industry. She also plans to write some articles, perhaps featuring local businesses.
"Naomi is an example of how the Capital City Weekly has moved away from the typical one-way 'sales' relationship that you often see in other media outlets," said Laura L. Newsom, general manager of the CCW. "We have solid effective products, which affords us this ability. Our clients are seeking new and innovative marketing ideas to reach their customers.
"Naomi is very talented on many levels. Her education and experience will serve our clients well. Her goal and ours is to be a true marketing resource for small business. Naomi specializes in not only retail, but working with non-profits who may be on a very small budget. We are very excited to have a professional join us (who) shares our future vision of print and online media."
In her life outside of work, Raddatz enjoys traveling, having recently returned from Israel, where she learned about the Jewish half of her lineage. She also loves to research new music, chip away at her book list, and go hiking with friends.
Having grown up in the Hollywood area, Raddatz said she enjoys the respite from urban life that Juneau affords, as well as the traditions of community and tenacity that it is built upon. She said she is "constantly astounded by the natural beauty of Alaska," and aims to incorporate, or at least inspire, sustainability in all of her career pursuits.
"The Capital City Weekly is a very forward-thinking publication," Raddatz said. "There's a lot of energy in the group and so many fresh ideas. I'm very excited to participate in anything like that. I was an avid reader of the CCW before I began in this position."
Raddatz hopes to see more of Southeast Alaska this summer, get to know all her new clients, educate herself on Alaskan history, and finally do all the crafting she reads about in Tanna Peters's CCW column.