PUBLISHED: 11:37 AM on Wednesday, June 8, 2005
Copper River Salmon branded for the first time

  Copper River Salmon: Now consumers can know that they're eating the real thing.
In good timing with recent publicity surrounding the fraudulent sale of farmed salmon on the market in New York, Copper River is leading the pack as the first region in Alaska to conduct a tagging promotion of its kind.

Following the first Copper River commercial fishery opener of the season (May 16), all genuine salmon harvested on Alaska's Copper River are branded with a tag of authenticity to provide consumers with proof of origin, and to eliminate mislabeled salmon. The first shipment of freshly branded Copper River salmon left Cordova on the jet the day after the opening, on the fast track to eagerly awaiting distributors and consumers in the lower 48 and overseas.

Each year several million pounds of Copper River salmon are sold to consumers worldwide, though only approximately 1 million salmon are harvested on the Copper River.EIn an effort to eliminate imposter salmon in the market place, and in collaboration with processors and direct marketers of Copper River salmon, all Chinook, Sockeye and Coho salmon are to be branded with the new tag of authenticity. Tags will be applied during processing and will lie flat during packaging clearly displaying the new Copper River salmon logo.

Each processor involved in the project has been issued with a separate code printed on the back side of the tag. And consumers can leave feedback on the CDFU's website: about their Copper River salmon experience. This will enable quality monitoring and will help ensure that all salmon branded are in fact genuine, based on quality and satisfaction.