Citing innovative marketing programs and collateral materials, Alaskan Brewing is a finalist in four categories: Best Marketing Team, Best Creative Team, Best Marketer and Best Corporate Communicator.
"Our Brew Crew put together a series of highly effective marketing programs that catapulted Alaskan Brewing growth, making it the leading West Coast craft brewer during 2005," said Sales and Marketing Director, Fred Hees, finalist in the Best Marketer category.
Hailed as "the business world's version of the Oscars" by the New York Post (April 27, 2005), the American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace.
"With 1,500 nominees submitted for consideration, we are so excited to be recognized with the likes of Microsoft and other large corporations," said Kristi Monroe, finalist for Best Corporate Communicator. "Despite being a small business on a conservative budget in a remote location of Alaska, we are producing quality programs and obtaining successful, measurable results."
"Among the work recognized are our partnerships with the Iditarod Sled Dog Race, Alaska Airlines and Alaska Seafood," said Brand Manager Cindy Burchfield, a key member of the Creative and Marketing teams, both of which are finalists. "We are thrilled to share this honor with these friends of Alaskan Brewing and our longtime supporters."
Nicknamed Stevie for the Greek word "crowned," the coveted award is designed by the same company that makes the Oscar, Clio and other major industry awards. Members of the Awards' Board of Distinguished Judges and Advisors and their staffs will select Stevie winners from among the finalists this week. Winners will be announced during a gala in New York on June 12. Finalists were selected by business professionals nationwide during more than two months of preliminary judging.