The international competition is overseen by the Association of Marketing and Communication Professionals. It attracts more than 5,000 entries a year from most of the top marketing and communication firms in the world, ranging from small one-person shops and student organizations all the way to the largest multinational corporations.
The contest makes three levels of awards, with Platinum being the top level (the other levels are Gold and Honorable Mention). About 15 percent of the entrants win an award. Some of the other Platinum winners in the Marketing Promotion/Campaign category were for projects promoting Toyota, Honda, the 2006 Special Olympics U.S. National Games, the U.S. Postal Service, IBM, the University of Texas and similar organizations.
The three SEARHC posters feature the tagline "You can feel better. We're here to help." One poster has the headline "Feel the warmth of wellness" and a close-up photo of two people holding hands over a Tlingit blanket. Another poster has the headline "Laughter is good medicine" with a series of small photos of the eyes and mouths of people smiling and laughing. The last poster has the headline "Healing takes time" and features a close-up photo of a Tlingit carver working on a traditional canoe paddle.
"My hat is off to the Behavioral Health Department of SEARHC for allowing me to pursue the visions that were created in these posters," said Michael Jenkins, SEARHC Director of Corporate Communications. "The message was an important part, but I also wanted the posters to be something that was timeless and people would want on their walls."