The ball rushes down the lane with a "whish" sound to be met with a loud clap at impact with the pins. Suddenly ten pins spin uncontrollably in the well and are swept away to be set up for another round.
Jeff and Trina Jones bought the bowling alley in November and reopened it that month.
"We've been bowlers in town for years, and I can't see Juneau without a bowling alley," Jones said.
Trina Jones said owning a family business has its challenges, but the experience has been good so far.
"It takes a lot of time and effort, but it makes the bowlers happy and that's worth it," Trina Jones said.
Jeff Jones said the alley holds league bowling every night and encourages high school students to participate.
"This is something anybody can do. You don't have to be the most athletic or the fastest," Jones said. "We're really pushing for it in the school."
Jones said he would like to see several Southeast Alaska schools have league bowling to compete with the Fairbanks and Anchorage regions.
"You have to have three regions to have a state tournament, so we're hoping to get others on board," Jones said.
On a recent Saturday afternoon, the lanes were packed - many with birthday celebrations.
The lights were turned off and patrons watched their balls glow brightly under a black light.
Eight-year-old Jayden Srader had his birthday party at the alley with several friends.
"He had came bowling here and had so much fun that he decided this is what he wanted to do," said Jessica Srader, Jayden's mother.
"It was really easy to set up and the kids were excited."
Todd Haubenstricker brought his wife, daughter and son for a family outing.
"We come used to come out every once in a while, but this is our first time since it reopened," Haubenstricker said. "The kids really like to come out."
Trina Jones said she likes to see parent participation with children at the alley.
"It's both an adult and youth activity," Jones said.
"It's an indoor sport, so parents and kids can come in and stay dry and have some fun."